The historic Venezia trestle sign lit the thanks to the beach in la for many years, although tonight the twinkling letters of its renovated version were competitive  with a good larger and brighter sign, one that spelled out the word Tommyland.

It’s one among the primary times that Tommy Hilfiger has undertaken a production of this sort outside of recent York Fashion Week, and his latest project comes around six months once the brand’s 1st cooperative effort with Gigi Hadid at South Street harbour in Manhattan.



There was the same carnival atmosphere at the event today—amusement park rides, food vendors—though bound aspects were entirely specific to the nutty scene that's Venezia Beach—unicyclists, flame throwers, and a circle of hairy  drummers huddled along on Mexican blankets. in truth the young eager shoppers WHO streamed in through the gates in cutoff jeans, fedoras, and ankle boots looked like they’d just driven in from a weekend at Coachella.


It’s a familiar scene for Hilfiger’s codesigner Hadid, who grew up near the beach. “I was thinking about Santa Monica Pier, and what I might wear for a day at the amusement park and the candy shop,” the supermodel said backstage before the show. “Maybe it’s boyfriend jeans, or an oversize shirt you borrowed from your uncle and chopped into a crop top.



The idea was that it could have been made with family and friends.” All of Hadid’s nearest and dearest were in attendance: Her mother Yolanda and brother Anwar sat front row, while Bella Hadid walked the runway right after Gigi opened the show dressed in low-slung leather biker pants, cowboy boots, a sporty patchwork jacket, and a crop top that revealed her perfectly sculpted midriff.



That first look hit on most of the major Hilfiger tropes that played out in the collection: throwback ’90s sportswear, Western grit, and all-American denim with a dash of hippie handwork thrown in for good measure.



A vintage pair of patch worked Hilfiger jeans that the designer had worked on with his siblings was retrieved from the archives and re-imagined with the social media generation in mind—think:  patches in place of peace signs—and it’s those infinitely Instagrammable pieces that stood out the most today.

Even chinos, the linchpin of a classic preppy wardrobe, were re-imagined with a young, cool customer in mind, and came with quirky hand-embroidery that would certainly make for a pretty picture. Of course it wouldn’t be a Tommy show without the Star - Spangled Banner in the mix, and that all-American motif was chopped and twisted in every way imaginable, ranging from the most literal American flag cardigans to boho dresses spliced with a red-white-and-blue motif.



Whether you’re much of a festival-lover or not, the idea of a show that’s open to all has implications that resonate beyond the runway in tumultuous political times such as these. Hadid underscored the importance of the show being welcoming, “because a lot of the time fashion has been very exclusive.



” Though the consumer-facing, see-now-buy-now format may need noncontinuous the style system, it's leveled the enjoying field for customers WHO ar invited to get pleasure from the expertise and every one the perks that accompany life on the front row, as well as the luxurious of effort the show with constant garments that the supermodels wore on the runway.



There have been actually ladies within the crowd WHO bagged the charming brinded patchwork maxi dress that Gigi wore to shut the show. although it might be robust for anyone to re-create her glamourous exit tonight—she was seen jumping into the rear of woman Gaga’s white Rolls-Royce in her maxi dress with an enormous bouquet of yellow roses in her hand.